2 min read

You Are A Corporation

If economics studies production and consumption, it behooves us to recognize how we are ALL economists.

At minimum, we consume food and produce poop. I notice when I eat eggs and vegetables, drink lots of water, and go for jogs, my digestive system tends to be happier.

The information age has forced our eyeballs to contend with an overwhelming tsunami of content. Good content used to be expensive, but now it's cheap. Attention used to be cheap, but now it's scarce.

This makes attention highly valuable. So I'm grateful that even one person (other than future Andy) consumes this blog post, let alone 10 or 100 people.

Consumption is easy, but production is hard. It entails a bunch of annoying questions. What should I make and how? Who's it for? Why?

The last one isn't so tough: very few people want to be parasites. But if you don't start thinking proactively about how to avoid that fate, balancing your net consumption and production in dollars...

At some point the world will do it for you. And it will be a nasty surprise.

Usually people don't form companies until they have a business idea, but you don't have to follow this order. As the primary shareholder of your life, registering and using a business bank account can be a good way to adopt a CEO mindset. (Eventually, you find that all conventional wisdom is mistaken.)

Having formed a few companies myself at this point, I can tell you that it's not too hard, as long as you're willing to put up with some fees and file an extra tax return. In the future, it would be nice if a personal LLC were automatically created for each citizen upon becoming an adult or perhaps being born.

You can figure out your product next year. My point is that if you do accounting on your monthly income and spending, you might start holding yourself accountable to produce something. And it could be anything!

Outside of labor contracts, we own what we do with our time and bank account. It's completely up to us. You don't have to like being an economist, but it is an essential part of the modern human condition.

The best strategy I recommend: learn how to have fun with this personal responsibility now, rather than being forced to contend with it later on someone else's terms.


p.s. I use Mercury for my business bank. If you like, here's my referral link. After you incorporate, get an EIN, and deposit $10k, we'll both get a $250 bonus. That can more than pay for the whole process sometimes.

For example, I incorporated my Zaltiva LLC in Arizona and got a business address with Northwest Registered Agent. Then just registered a $10 trade name DBA for "Andy Trattner" and set up a landing page in 10mins. Bang, it's you-inc!